cheap smm in a barrel can spoil the rest if it is not removed. The case of online brand feedback is somewhat similar. A negative feeling is enough to throw your mark on the good books of customers. It can be a comment on a blog entry, a Tweet or a Facebook status update or anything else that could damage your company’s online social reputation. But in a minute there are about a million activities that happen on the web and how on Earth you expect to find a comment or Tweet that damages your reputation. Well, this is where social media monitoring works magic. It is essential that you keep track of any online activity or event that makes a reference to your brand.
So how do you keep track of your company’s online reputation or brand? Well, it’s a 6-step procedure that includes:
1. Find out what your brand is talking about
As well as often looking for your name on Google to see what interesting results appear, test your brand or the product offered by your company. The search engines release almost everything related to your search keyword. The simple search is not enough; Try different related keywords as you do not want to lose any information.
2. Add the information obtained
You can use various custom tools to identify and group similar feelings and comments for your brand or services. You can also use multiple commercial feed readers to effectively add information based on the priority or set of preferences. Data aggregation is important to know what you need your immediate attention or what you can use to promote your business.
3. Inform appropriate staff
The data collected must be passed to the respective departments where the concerns reported in a particular area are attended by the best personnel in that department. There are several social media monitoring tools that allow ticket issuance, delegation systems, etc. and make sure that whenever necessary an employee of any department can be part of the process.
4. Respond with solutions
This is the area where your brains have to work harder. As for the positive comments referred to a sample of thanks with a simple sentence \\\\\\\\ Thank you \\\\\\\\ is more than enough to let customers know that you value them. However, in responding to negative feelings, only qualified executives should be allowed to respond to concerns communicated in any way, be it comments or Tweets or email or even face-to-face direct or face-to-face telephone conversation.
5. Follow-up of responses
Do not think that once you’ve responded to the comments, it’s all over. You may have to answer other questions or queries about your solutions or you may have to send a different version of the solution to customers who have not yet understood your previous version. You need to employ the services of a powerful monitoring tool to help you keep track of such conversation sequences.
6. Keep comments for future
Once you feel that you have resolved your concerns and rectified the negative feelings propagated about your brand, then it is important to make a note of the entire process from registering sentiment to rectification to help make future decisions about your brand’s growth. These social feedbacks are effective in tracking patterns and are also vital for training support staff as to how to respond to a similar event in the future.
I hope you were not bored by that long section of how to maintain the existence of your brand inThe Internet. If you feel that way, just think about how worthy it would be for a few minutes if you did what was said on my blog. Marketing and Guru Management will certainly understand the value of social media monitoring and it is wise if you could also follow suit.